In this article, we will show you how to add Google AdSense in WordPress along with sharing some Best Practice Add Google AdSense and tips to increase your earnings. Google AdSense is one of the most popular ways to monetize your website. Did you know that you can easily add Google AdSense to your WordPress site and start making money?
What is Google AdSense?
Google AdSense is an advertising network run by Google that allows bloggers and website owners an opportunity to earn money by showing text, image, video, and another interactive advertisement on their websites. These ads are targeted to site content and audience.
Google AdSense is hassle-free because you don’t have to deal with advertisers or worry about collecting money. Google administers and maintains relationships with the advertisers. They collect the payment, take their share, and send your share to you.
AdSense offers cost-per-click ads (CPC) which mean that you earn money every time a user clicks on the ad on your website. The amount received per click varies based on multiple factors.
Getting Started with AdSense
The first thing you need to do is sign up for a Google AdSense account. If you have a Gmail account, then you can use an existing account.
Once you’ve submitted your application, you will receive an email within 6 – 8 hours telling you whether you have passed the first step of the review process. If you passed the first check, then you can log in to your AdSense account and get your ad code.
Start by clicking on the My ads tab and then click on the New ad unit button.
This will bring you to create new ad page. On this page, you need to select the Ad size, type, and style.
The name of the Ad is only used for internal purposes so you can name it like “SiteName Sidebar”.
The next option is choosing the Ad Size. While Google offers a wide-variety of ad sizes, there are certain sizes that are listed under recommended because those are the most popular among advertisers. What that means is that these ads are likely to have a higher inventory thus a better payout.
The next option is to choose Ad type, we recommend having both Text & display ads.
For backup ads, you can either choose to have a blank space or fill it with your own ad. This is shown when Google cannot find an appropriate advertise (which rarely happens).
Custom Channels feature allows you to better track the ad performance based on sites. You don’t have to use it if you don’t want to.
Ad style allows you to control the display of your text-based ad units. We recommend using your site’s color scheme for best results.
Once you’re done with this setup, simply click on Save and get code button. You will be prompted with a message “Ad successfully created”, and you will also see the Ad code.
Copy your Ad code and paste it into a Notepad because you will need it in the next step.
Adding Google AdSense to WordPress
You need to determine where you want to show the ad on your website. Most commonly ads are displayed in the sidebar. You can add the Ads to your sidebar by using WordPress widgets.
Simply go to Appearance » Widgets in your WordPress admin area. Next drag & drop the Text widget to the appropriate widget area and paste your Google AdSense code in there.
AdSense Best Practices and Frequently Asked Questions
Over the years, we’ve answered several AdSense related questions. Having used AdSense on several of our sites such as List25, we’ve learned a whole lot about optimizing. Below are some AdSense best practices and frequently asked questions.
What’s the best AdSense Ad Size?
Although ad placement is key, we’ve found that the best sizes are 336×280 and 300×260. These ads tend to fit on most screen sizes and have the best pay rate as well.
What’s the Best AdSense Placement?
This entirely depends on your layout. The goal is to get more clicks, so you want to place your ads in a more prominent spot. We have found that ads within post content towards the top of the screen tend to get the most clicks.
Several users have asked us about adding AdSense in a floating widget because it will be very prominent. We strongly recommend against that because it is not allowed by Google Terms of Service. If you violate their TOS, then you can get banned from the program. Read How to get The Highest Earning AdSense Ad Layout Positions
Can I click on my Ads?
Often beginners are tempted to click on their own ads or ask their family members to click on their ads. Google uses multiple methods to detect misuse and if you’re detected any money you may have won will be removed from your account and given back to advertisers, plus you’ll be blocked forever.
You disrupt the business model, the reason you can use Google services for free is that someone else is paying for it (advertisers). By trying to cheat the system you’re not doing a service to others or yourself. If everyone did that, eventually you’d have to start paying for Google.
What is Page RPM?
RPM (Revenue Per thousand impressions) is quite simply the amount of estimated revenue you will earn for every thousand impressions. It is calculated by dividing the total estimated earnings by the number of impressions and then multiplying the result by 1000 (since the count is per thousand impressions).
We hope this article helped you add Google AdSense to your WordPress site. If you have any questions, then please feel free to ask us by leaving a comment below.